Starbucks buys around 3% of the world’s coffee production. They call them “theatrical experiential shrines to coffee passion.” By launching this program, they have evolved the coffeehouses into multi-sensory destinations. True to their brand, Starbucks offers an immersive coffee experience in each roastery. These are where all Reserve coffee beans are roasted and packed. The company has built six roasteries around the world so far. This program also includes their upscale Starbucks Reserve roasteries and coffee bars. While most are single-origin, they also come in blends. Often these have names of the specific coffee area, farm, and/or varietal. The coffees come in small lots, with limited offerings which vary by season. The company dubbed it as their premium coffee line, showcasing a selection of the rarest, most exotic coffees Starbucks can offer. Many consider this Starbucks’ way to access and compete in the high-end coffee market. But they have stepped it up a notch by launching the Starbucks Reserve program in 2010. Starbucks prides itself on sourcing only high-quality and ethically-grown coffees. This kind of involvement lessens supply issues and assures product consistency. This means they control all aspects of the business: sourcing, manufacturing, distribution, marketing, and consumption. Starbucks has adopted a vertical integration approach in its supply chain. They also set up a traceability system showing which farms the beans come from, who the farmers are, and how much was paid for their coffee. Starbucks only buys 100% arabica coffee beans and uses them for a range of products such as: See the list below of some of the countries per region that grow and produce coffee for Starbucks: The three coffee regions they source from are Latin America, Asia-Pacific, and Africa. This ensures a steady supply and a variety of flavors. Instead, they opt to buy coffee beans from all around the world. Their sources are not limited to a particular region. Where Does Starbucks buy Coffee Beans?ĭue to the massive scale of the company’s operation, Starbucks purchases around 3% of the entire global coffee supply. Even with the big focus on curating a “cafe experience,” Starbucks has always promoted the superior quality of its coffee products. Today, Starbucks has grown to more than 30,000 retail stores globally. He wanted to adopt this cafe tradition back in the United States to make coffeehouses act like social hubs and not just another place to eat. Their coffeehouse concept came to life in the 1980s when Howard Schultz (who later became their CEO) was inspired by his experience in the coffee bars of Italy. From local market to world dominationīack in 1971, before Starbucks became a household name, they were a small narrow store in Seattle’s Pike Place Market selling coffee, tea, and spices. In this article, we’ll take a look at the coffee sourcing practices of the largest coffeehouse chain in the world. But how does it work? Where do they get that amount of coffee to serve customers worldwide? And are they being responsible for their environmental footprint? With the large influx of customers they receive each day looking for a caffeine fix, it’s a wonder how they maintain a steady supply. Famed for their signature coffeehouses always filled with patrons, flavored drinks, and dark roasted coffees. The company has achieved celebrity status both in the coffee industry and the general public.
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